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@veloura.skin
"We've worked with several editors before, but Aven is the first team that felt like a genuine creative partner, not just a service provider."
+9.7k followers growth
+41% profile clicks
+5.9% conversion
about project
Veloura is a London-based skincare brand focused on minimal routines and clean ingredients. Their products were strong, but social content didn’t reflect the same level of trust and clarity. The goal was to turn content into a reliable acquisition channel.
challenges
The videos felt too “salesy” and didn’t inspire trust. They lacked realistic use cases and clear demonstrations of the results. People watched them, but they didn’t visit the website or go on to make a purchase.
strategy
We shifted the focus to real-life usage, subtle storytelling, and problem-solution formats. Added UGC-style videos, clearer hooks, and simplified messaging. Built a system where each video either educates, builds trust, or nudges toward purchase.
results
+9.7k
steady brand audience growth
+41%
more traffic to product pages
+5.9%
improved purchase rate
2.6M
total content reach across platforms
